Client:
Jenny Yoo a well known and sought after bridal and bridesmaids gown designer who is know for her feminine and versatile dresses. This international designer has her dresses sold in Kleinfelds, Lord and Taylor, Nordstroms, and numerous dress shops around the world and brings in over $1 to $5 million per year with over 50 employees.
Services:
She came to us to art direct her latest S/S 18 and F/W 18 campaigns for several of her lines. We provided the photography, art direction, set styling, location scouting, model casting, and hair + makeup team.
Objective:
To bring the classic, feminine and elegant touch that Jenny Yoo is know for to life. Create bold awe inspiriting stand along images that could be used for campaigns, printed lookbooks, print ads, website banners, and social media content.
Results:
Increased their companies revenue by online sales, attracted their ideal client and brought attention to the quality and movement of their dresses.
They were so pleased with the results of the first campaign they came back for several more and we have enjoyed working with them for a few years now.