Client: Travel in Chic is a new handbag designer led by two sisters. Their handbag design is for the young professional, busy woman on the go, and frequent traveler. They have a handbag that can be used as a purse or backpack with a flexible design. Their bags have a clean aesthetic and versatile color palette, and they are eco friendly and made from vegan pebble grain leather.
Objective:
They came to our team to produce their first produced campaign and create fresh branded content from the ground up. They needed creative direction and full production to create lots of content for their new website and social media pages. We provided photography, set design, wardrobe styling, location scouting, art direction, flat lay styling, model casting, and hair + makeup.
Result:
The new look elevated their brand’s image – a clean and fresh aesthetic with an emphasis on color play that complimented their 3 current handbag colors. All wardrobe and styling complimented the bag’s color palette. Clients were very happy with their new look and chic product images.
